When per-language settings are enabled in the Help Center, articles are accessible via both language-prefixed and non-prefixed URL structures (e.g., /articles/... and /en/articles/...).
Currently, both versions return HTTP 200 with identical content, which can lead to duplicate indexing in search enginesโeven if canonical tags point to the language-prefixed version.
This behavior may split ranking signals, impressions, and backlink equity across duplicate URLs, negatively impacting SEO performance.
Instead, only one URL variant should return HTTP 200, and the alternate variant should 301 (or 302) redirect directly to the designated locale-specific URL (e.g., /articles/... โ /en/articles/..., or vice versa).
This ensures a single authoritative, indexable URL per article per locale while consolidating ranking signals and preserving backlink equity.
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In Review
Help Center
Translations
About 12 hours ago

Team HelloShift
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In Review
Help Center
Translations
About 12 hours ago

Team HelloShift
Get notified by email when there are changes.