August 20th, 2026
New
Improved
Salesforce integration & HubSpot data sync
Hey there,
We're excited to launch two long-awaited CRM updates: a new Salesforce integration and HubSpot customer data sync.
Customer records and attributes now stay up to date across Featurebase and your CRM, giving support, product, and sales teams the same customer context across their workflows.
Salesforce integration
The new Featurebase ↔ Salesforce integration gives your teams shared customer context across both tools:
Two-way customer data sync - automatically keep customer and company records and their attributes in sync between Salesforce and Featurebase
Bulk sync - update all matched customer records in one go to get started quickly
Customer context in the Inbox - see Salesforce customer data and Opportunities while helping customers in Featurebase, or create Salesforce Leads directly from conversations
Customer feedback in Salesforce - see customer requests on Contact records, add votes and notes without leaving Salesforce, and keep requesters updated as posts progress
Cases and Opportunities - create or link Cases and Opportunities from either tool to Featurebase posts, and prioritize requests by Opportunity Value
Salesforce users can use the Featurebase integration from Salesforce without taking up paid Featurebase seats.
Connect Salesforce with Featurebase →
HubSpot data sync
The existing HubSpot integration also got an upgrade! You can now bring your HubSpot customer data into Featurebase, so teams can work with the same context:
Two-way customer data sync - automatically keep Contacts, Companies, and their attributes in sync between HubSpot and Featurebase, without manual syncing
Bulk sync - import your existing HubSpot Contact and Company data in one go to get started quickly
AI-suggested field mappings - let AI recommend mappings between standard and custom HubSpot properties and Featurebase attributes so you do not have to configure everything from scratch
Ongoing sync keeps everything up to date automatically after the initial setup.
Connect HubSpot with Featurebase →
Both integrations and customer data sync are available on the Professional plan. Linking Salesforce Opportunities or HubSpot deals to posts is available on Enterprise.