HubSpot bidirectional custom field sync (for tickets & deals)

Enable full, bidirectional sync of key HubSpot custom fields between tickets/deals and Featurebase, so all teams see the same structured data in either tool.

Problem

• Current integration only shows a link + basic widget in HubSpot

• No detailed hubspot ticket/deal fields are synced to Featurebase; users must click out to see context

• Many internal users don’t have HubSpot access, so Featurebase users miss the structured info captured there.

• Product/engineering working in Featurebase can’t see fields like impact, use case, product area, retention/upsell context.

Syncing these fields so teams can see them in both tools would solve the core use case for such integration and give teams a single source of truth across HubSpot and Featurebase.

It would reduce tool‑switching and eliminates need for everyone to have access to both tools.