September 24th, 2025

New

Improved

Users directory rework

We’ve completely redesigned the Users Directory to give you a deeper understanding of your customers and their actions - whether you’re in B2C or B2B. The new design also matches Featurebase’s growing functionality and makes it easier than ever to manage users and companies in one place.


Updated user profiles

We’ve redesigned user profiles to give you a complete picture of every customer in one place.

  • Direct actions from profiles - start conversations (live chat and email) right from a user’s profile, and submit feedback on their behalf

  • All context in one view - in addition to seeing all of their conversations, feedback, comments, and upvotes in one place, their Survey responses are also now included

Whether it’s a single customer or an entire company, you’ll see the full context of their relationship with your product right at your fingertips.


Company profiles (new)

We’ve introduced company profiles to give B2B teams a powerful new way to understand customers at the organizational level.

  • Unified company view - all of a company’s conversations, feedback, and associated members are now visible in one place for effortless context

  • Company attributes - add and track attributes at the company level to capture details that matter most to your team

Company profiles bring together everything you need to understand not just individual users, but the entire organization they belong to.


Updated data attributes

We’ve expanded how you can track attributes for both users and companies, giving you more control over the data that drives your workflows.

  • Manually create attributes - define and add attributes from our UI to capture the details that matter most to your team

  • Company attributes - track data at the company level for a clearer view of organizational context alongside individual users.

  • Lead qualification attributes - manually update company/user data, helping your team qualify leads and better prioritize accounts

With more flexible attributes, you can now shape the Users Directory around your team’s exact needs!


Improvements coming soon

We also have many more Users directory improvements on the close roadmap:


Get started with guides from our Users directory documentation.

As always, leave us feedback! 💫